Straight Asian Man Magazine?
I am intrigued by what SAM stands for. I couldn't find anything about this on their website, but the first thing that crossed my mind was Straight Asian Man. The website seems to only show half-naked women, so that might make sense.
Or it can just be named after the publisher/editor, Samuel Choae (an AsianWeek article on Choae).
I emailed them with this question...hopefully I'll get a response. If anybody knows the answer, please let me know.